
Responsible Adoption & Governance of AI
Phronesis guides organizations through the complexities of artificial intelligence — from strategic analysis to governance frameworks, ensuring your AI adoption is effective, secure, and compliant.
Actionable Wisdom
for the AI Era
Phronesis, from the Greek term meaning "actionable wisdom," was born from the vision of its founder, Mathieu Marcotte: to mobilize a network of national and international experts to guide organizations through the complexities of artificial intelligence.
We offer cutting-edge expertise covering your entire AI adoption process — from governance and responsible adoption to strategic analysis, regulatory compliance, security, data management, and deployment.
Our mission is to guide organizations throughout their entire journey. Whether you are just beginning to explore AI's potential or have already integrated AI into your processes, Phronesis helps you identify opportunities, strengthen your internal capabilities, and establish a robust governance framework.

Our Services
Phronesis is your strategic partner for navigating the complex world of artificial intelligence with confidence. Our approach is centered on practical application at every step.
Innovation Studio
Governance FrameworkInnovation Studio
An intensive exploratory workshop designed to help organizations determine how AI can help achieve their strategic goals, solve real-world challenges, and create value.
- Developed with University of Cambridge experts
- Used by over 30 governments worldwide
- Tailored to your specific needs
Trainings
Comprehensive training programs tailored to different audiences, from general public to executives and board members.
- AI 101 for general public
- AI 101 for executives and board members
- Generative AI tools and data protection
- International AI norms and governance
Pre-Adoption Assessment
Understand your readiness and prerequisites for deploying AI agents or integrating AI systems into your processes.
- Opportunity identification
- Internal capabilities assessment
- Data & infrastructure analysis
- AI governance readiness
Risk & Impact Assessment
A thorough evaluation of potential risks and impacts of existing and new AI systems, with practical mitigation plans.
- Detailed risk assessment report
- Practical mitigation plan
- Tailored policies and procedures
- Staff and leadership training
LLM Usage Training & Optimization
Expert guidance on effectively and responsibly using large language models within your organization's workflows.
- ChatGPT, Gemini, Co-Pilot training
- Data protection best practices
- Workflow optimization
AI Governance Framework
Design and implement your internal AI governance framework, tailored to your regulatory environment and specific needs.
- Governance-First (Top-Down) track
- Operationalization-First (Bottom-Up) track
- ISO/IEC 42001, 27001, 27701 compliance
Interoperability
Technical expertise in security, data management, and system interoperability to ensure seamless AI integration.
- Cross-system integration
- Data management architecture
- Security protocols
Pre-Audit Assessment
Thorough and objective pre-audit analysis with a detailed roadmap to ensure optimal preparation for compliance audits.
- ISO, IEC/CEN-CENELEC, NIST standards
- Gap analysis and roadmap
- Expert collaboration
AI Vibe
PartnerStop chasing the AI hype. Start measuring the AI impact. AI Vibe helps organizations move from GenAI experimentation to measurable business impact through proprietary platforms and expert deployment.
aivibe.soAI Vibe TaskMap
Map tasks & score AI automation potential
GenAI Vibe Index
Industry-benchmarked maturity index
Expert Deployment
Strategy to execution leadership
Our Approach
We offer two complementary tracks for implementing AI governance, tailored to your organization's maturity and priorities.
Governance-First
Priority on Governance Framework Design
Responsible Governance Framework
We help leaders understand internal needs and the AI regulatory environment across jurisdictions, translating them into a tailored governance architecture.
Operational Model of AI Governance
Design of an adaptive and interoperable governance architecture across teams, divisions, subsidiaries, and regulatory environments.
Governance Framework Based on Norms
Strategic conversion of regulatory knowledge into an AI governance system compliant with ISO/IEC 42001, integrating security and privacy principles.
Jurisdictional Intelligence
Custom mapping of applicable AI regulations and sector-specific requirements, collaborating with legal teams for compliance.
Operationalization-First
Priority on Deployments and Operationalization
AI Governance Readiness Assessment
Functional assessments of your current AI systems, policies, IT integrations, and risk controls with gap identification.
Implementation Roadmap
Production of a structured and ready-to-implement roadmap with allocation of responsibilities and a timeline.
Internal Policy Deployment
Translation of governance objectives into applicable internal policies and operational procedures.
Process Configuration
Implementation of model registration processes, risk classification protocols, accountability tools, and compliance adaptation.
What Sets Us Apart
At Phronesis, we build strategic relationships. You will never be "just a client." We are committed to transparency, responsible innovation, and maintaining our independence.
Network
We leverage an extensive global network, ensuring we provide you with the most cutting-edge expertise possible to meet your specific needs.
Neutrality
We are product-neutral and independent. We recommend what is best suited for you, including the option of building tailored systems and tools.
Personalized Approach
We have experience with all sizes and types of organizations — from SMEs to multinationals, governments to non-profits. Our approach adapts to your unique reality.
Transparency
We demystify AI by collaborating directly with your teams and supporting you through every step. Our goal is to equip you sustainably for a competitive advantage.

Ensuring Trust, Compliance, and Resilience.
At the intersection of geopolitical shifts, corporate innovation, and new compliance requirements, Artificial Intelligence is no longer just a technical or operational matter — it is a strategic priority.
We provide the necessary frameworks, tools, and knowledge to meet this challenge effectively and with a focus on your organization's future development.
Get in Touch
Let's co-design AI governance adapted to your needs. Reach out to start the conversation.